Online shopping as a new way to people in their daily lives, is bound to have its attraction. Internet users enjoy online shopping consider using the Internet to complete the shopping not only saves time and eliminates the trouble, there are opportunities at the local market to buy rare commodity. At the same time, the pursuit of novelty for some white-collar group, student group, the consumer can be regarded as a fashionable way.
Reluctance to use the online shopping of people are most worried about the quality of merchandise it is difficult to guarantee, and the source of this concern comes from the virtual network and the lack of business credit. Secondly, the traditional concept of consumer culture is also more willing to make the majority of people at a shopping mall. Moreover, for consumers with a desire to run, can not be pre-experience is a big barrier merchandise. In addition, the security of network transactions is hidden, users were most worried about invasions of privacy and malicious people to steal bank account number and password. On this basis, eBay, Sohu, Taobao, Dangdang has launched a website, such as large-scale personal trading platform.
However, despite the existence of the pros and cons of online shopping has two sides, but as long as the consumer be able to carefully identify the authenticity of online articles, to grasp the sense of propriety, the correct and reasonable participation in the network to the flow, then most of the problem can be effectively avoided